Looking for a logo for your therapy or coaching business? Get your Canva logo template today for just $17!

What is brand personality and how to find yours (5 simple steps)

Table of Contents

Brand personality is one of the most important elements of a successful brand. It’s what distinguishes one brand from another and helps clients identify with it. Brand personality reflects the values and beliefs of a company, and it’s something that you can develop over time. It’s what sets your brand apart from the competition. And it’s something that you need to invest time and effort into developing. In this article, I’ll talk about what is brand personality, and how you can develop your brand personality through five simple steps.

What is brand personality?

If you were wondering what is brand personality, here’s the answer you were looking for! 

Your brand personality is the sum of your character traits and how you portray them to the world. By defining these traits, you can create a strong visual and verbal identity that will be recognized by all who see it. Take some time to think about what makes you unique and how you would like your brand to be portrayed. This understanding is key in creating a consistent image for your brand that everyone will enjoy!

In short, your brand personality is the unique set of values, beliefs, and characteristics that make one brand stand out from the rest. 

And what makes a great brand is that they’re always thinking about how they can improve their image. They’re always looking for ways to do things better, be more client-centric, and positively impact the world.

The personality of a brand shines through in its messaging, images, and marketing campaigns. From clever slogans to catchy graphics, every brand has its own unique way of communicating with its clients.

what is brand personality be different

Importance of brand personality

A brand’s personality is key to its success. It’s what sets it apart from its competitors, and it’s what makes clients want to buy from it. When it comes to buying, knowing the personality of a brand can be especially important. Not only does it affect how you feel about the brand, but it can also help you decide where to buy from. For example, if you’ve ever bought something from a brand you didn’t particularly like, your decision to buy from that brand in the future will likely be affected by your feelings towards it now. Personality matters.

Creating a brand personality is critical to positioning and differentiation. By humanizing the brand, we make it more believable and relatable to its target audience. Whether it’s exciting, fun, or approachable, a well-executed brand personality will make a big impact on how clients perceive your business.

The personality of your brand is what makes it stand out from the rest. It’s what clients connect with and feel a personal connection to, which then helps in driving client acquisition, fostering brand loyalty, and even building equity. 

Many different factors contribute to a brand’s personality, but some of the most important include the company’s culture and values, its marketing strategy, and its client service approach.  

No matter how funny or clever a brand’s ad is, it won’t matter if the company’s values don’t align with yours or if their client service approach is akin to an angry mob.  If you don’t like the product or service, you won’t want to buy it.  So, if you’re considering buying something from a brand that isn’t like you, don’t.  If you’re looking for a product or service but you don’t like what you see, find another brand that’s more like you.

Even if you do have a preference for a certain personality type, other factors can influence your purchase decision.  For example, if you’re a fan of the brand’s style, then you might overlook some of its other qualities that don’t line up with your preferences.  

Personality is vital when it comes to creating brand loyalty. When people feel like they know and trust the personality of a brand, it makes them more likely to buy and use its products or services. This is why it’s so important for brands to maintain a consistent personality across all of their products, services, and marketing materials.

In the end, what is brand personality all about is understanding how a brand will behave in the market. This can be done through strategizing, which creates the desired brand image, or through visualizing this strategy, which results in developing a brand image.

Brand personalities play an important role in fostering emotional connections with like-minded clients, which in turn helps promote more meaningful brand interactions and get started with client-powered marketing initiatives like word-of-mouth marketing and loyalty programs.

what is brand personality branding

What are the 5 simple steps to developing your own brand personality

To create a truly unique brand personality, start by understanding your own motivations and values. Once you have a better understanding of who you are as a person, you can start to develop the traits and behaviors that will make your brand stand out.

There’s no one-size-fits-all answer to this question, but there are a few tips you can follow to create your own unique brand personality. First, think about what motivates you and why you’re interested in your chosen industry or topic. Then, focus on conveying that personality through your marketing materials and online presence. Finally, make sure to stay true to who you are as a business – if you change yourself too much, people may start to lose trust in your brand.

But let’s dive deeper into these five simple steps you can take to develop your own brand personality.

1.Define your brand personality

When it comes to branding, it’s important to think about what personality your brand embodies. There are several ways to do this, but one approach is to ask yourself questions about who you are as a business. Once you have a good understanding of your brand personality, you can start to build a brand identity that reflects that personality.

Start by creating your brand’s personality by outlining its core values. Values that matter most to your brand will create a distinctive identity, while those that don’t won’t resonate with your target audience. After you have identified your brand’s core values, write them down as a value statement. This statement will become the foundation of your brand’s personality and communicate what matters most to you.

To begin determining a personality for your brand, consider the following questions:

  • What would the brand be like if it were a person?
  • What would it think, feel, and do?
  • What are its primary personality traits?

The list below can help you get started. To keep things simple and effective, I recommend sticking to a list of no more than 5 adjectives.

brand personality traits roxiehristev.com

Remember, your brand personality should reflect the business’s objectives and broader branding strategy. Don’t just slap on a personality; make sure it truly reflects who you are and what your company stands for. Link your language and behavior to why you are in this business, not just because it’s required.

Finally, a brand should always be in a state of evolution. The brand should change and develop as the market changes. The best brands keep evolving with their audience, community, and industry.

2.Identify your ideal client

When you’re thinking about starting a business, it’s important to identify your ideal client. This will help you tailor your services and marketing to appeal to the specific needs of this group. 

To reach your target audience, you must focus on communicating with those who are most likely to be interested in your product or service. By targeting specific demographics, you can ensure that your message is heard by the people who need it the most.

You have to find your target audience. You have to know who you are talking to and what they want from you.

There are a few things you can do to make sure you’re targeting the right people. First, take some time to research your target audience. This can include looking at demographic data (such as age, income, and location) or reading reviews of similar products or services. Second, make sure your copy is clear and easy to understand. Don’t use jargon or complex language; instead, try to be straightforward and concise. And finally, be patient – it can take some time to find the right people who are interested in what you have to offer.

The better you identify your target audience, the easier it will be to develop your brand’s personality. Your brand personality reflects your target audience or who they wish to be.

what is brand personality define your brand

3.Figure out what makes you different from everyone else.

Branded content is a key part of many companies marketing strategies, but what makes a brand’s personality unique?

Here are my thoughts on the subject:  Every brand has a unique personality, even if they don’t realize it.  

Think of your favorite brands and see what you find. You’ll probably notice that they all have something in common: they’re not afraid to be funny. They make fun of themselves, their competitors, and the weird world we live in.  And they do so in a way that’s charming and entertaining, without being cheesy or annoying.  Branded content is a huge part of their success. It’s not just a matter of throwing out a few funny one-liners every now and then, either.  You’ll notice that some brands go out of their way to use funny images or puns. Others have a knack for making fun of fashion trends and consumer culture.  

They’re not afraid to be different. They don’t just know how to make you laugh, they know how to make you think.

If your brand is like this, it’s probably got a good personality. If it’s not, you should probably try to figure out what makes it unique before you start marketing with it. 

But that’s not all there is to it. Branded content is only one part of brand personality. Sometimes branding is more than just words and images on a website.  It’s about how a company interacts with its clients. It’s about the way they take care of their employees, the way they treat their suppliers, and the way they interact with their media. It’s about the way they treat their competitors and the local community.

what is brand personality color psychology

4.Create a unique visual identity

To create a visually appealing brand, you need to understand what you want it to look like. By understanding your vision, you can create a logo, color palette, and overall design that reflects your personality and ideals.

Your brand identity, such as your logo, color palette, or tone of voice on your website, is an expression of your brand personality. Imagine that your brand personality is the behind-the-scenes things, and brand identity is what the audience sees.

To help show who you are as a business, choose a logo that reflects your personality and values. For example, if you’re personable and want your logo to reflect that, choose one with friendly characters or happy colors. If your brand is focused on quality, use a symbol or image that represents quality. Whatever you choose, be sure it’s consistent with the rest of your branding and communicated throughout all your marketing materials.

Are you a therapist or coach who doesn’t have the time to create your own logo?

I’ve got you covered!

These logo templates are budget-friendly, easy to use, and great for any therapy or coaching business looking for a clean, modern, and professional logo. And they’re completely easy to edit in Canva!

5.Stay consistent with your brand message and visuals to create a lasting impression

To create a cohesive brand identity, start by choosing which elements of your personality you want to represent. You can choose to stick with traditional visual elements or go with a more spontaneous approach that feels like you. Then, create brand guidelines that reflect this unique personality. Whether you prefer a classic style or something more laid-back, your guidelines will help users understand and connect with your brand.

Brand guidelines can be like a map for your business, helping it navigate the waters of social media, website design, and other marketing channels. By following these rules, you’ll create a strong foundation on which to build your brand’s visibility and reach.

When you’re first setting up your business, it can be tempting to change things constantly to keep up with the newest trends. But this can backfire, as clients may not associate your brand with the same visual or message. Sticking to a consistent look and message will help build trust and loyalty over time.

what is brand personality drive sales

How to use your brand personality to drive sales and increase loyalty

When you have a strong brand personality, clients can rely on your products and services to be consistent and reliable. By using your brand personality to drive sales and increase loyalty, you can create an environment of trust and confidence that will help your business grow.

When you think about your brand personality, what comes to mind? Chances are, it’s not the average person or company. So how do you use that to your advantage when selling products or services?

There are a few things you can do to develop your brand personality and drive sales. First, be consistent in the way you present your products and services. This means using the same messaging, branding, and visual elements across all of your marketing materials. Second, focus on building client loyalty. This means offering valuable incentives and discounts, as well as providing excellent client service. Finally, make sure your brand is easily recognizable and memorable. This means creating an effective logo design, color choices, and overall branding strategy.

Your brand’s personality is up for interpretation, but it’s an essential part of your overall identity. Without a unique and recognizable personality, no one would want to buy your products or follow you on social media. So make sure you focus on developing a strong character that resonates with your target audience.

We all tend to form strong opinions about brands, whether we’re conscious of it or not. We see ads, social media posts, and news articles, and our first reaction is usually one of either trust or suspicion.

These emotional associations influence sales and business because most purchasing decisions are influenced by emotions rather than logic. People prefer brands that resonate with their subconscious, or “gut,” so businesses that present themselves humanly and authentically outperform brands that rely on statistical data or logic. To put it another way, having a good service or product isn’t sufficient; you also need a strong brand personality to go with it.

Final thoughts on what is brand personality

We may not be able to physically interact with our preferred brands, but that doesn’t mean we don’t relate to them as if they were people themselves. In many cases, the connections we forge with our favorite brands define who we are.

To be truly successful, your brand must be unique and relatable – it should have quirks and idiosyncrasies that make it stand out from the competition and resonate on a deeper level. The way it looks, sounds, and behaves must be in line with your brand positioning to create an effective agent in the world.

Understanding the psychology of your brand’s personality can help you craft a charismatic and consistent persona that keeps clients coming back time and time again.


Picture of Roxie Hristev - WordPress Designer
Roxie Hristev - WordPress Designer
I love to help women therapists and coaches show who they are through their websites so they can empower more clients with healing abilities. I believe that it should be an easy and affordable process for therapists and coaches to hold space on the Internet.
Load WordPress Sites in as fast as 37ms!

Affiliate Disclosure – Some blog posts and web pages within this site contain affiliate links, which means I may earn a small commission if you click the link then purchase a product or service from the third-party website. For instance, Elementor Pro, Cloudways, and Astra Pro affiliate links. Purchasing a product or service from the links does not increase your purchase cost, but it is a great way to say ‘thanks’ to me if you enjoy my content and find my suggestions helpful. Please note that I only recommend products and services that I have personally used or have thoroughly researched. The recommendations are based on my personal experience and research. 

Read next ↓

Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.