Looking for a logo for your therapy or coaching business? Get your Canva logo template today for just $8!

Roxie Hristev - primary logo1

Why logo color psychology is important for therapists and coaches

Table of Contents

Now, I know some of you might be thinking, “Why on earth is this important? Can’t we just choose colors that look pretty?” But let me tell you, my dear friends, there’s a lot more to it than just picking colors that look nice.

So, grab a bag of popcorn, sit back, and get ready to have your mind blown by the power of color.

When it comes to therapists and coaches, it’s important to choose colors that align with your brand identity and the message you want to convey to your clients. And that’s where your logo color psychology comes in.

So, join me as we take a journey through the mystical land of colors, where we’ll learn about the different meanings of colors and how they can be used to evoke different emotions and feelings. We’ll also talk about the colors that therapists and coaches should avoid and the colors that can make your logo look like a million bucks. Trust me, by the end of this article, you’ll be a logo color psychology pro and your logo will be the envy of the therapy and coaching world.

Is logo color psychology real?

First things first, let’s define what I mean by “color psychology” – it’s the study of how different colors can make you feel all sorts of emotions, like happy, sad, or even…hangry?

Color psychology is the study of how color can affect human behavior, emotions, and perceptions. While research in this field is ongoing, there is evidence that color can have an impact on our emotions and behavior. For example, studies have found that certain colors can evoke specific emotions such as happiness, sadness, or excitement. The color blue might make you feel as chill as a cucumber, while the color red might make you feel as fiery as a habanero pepper (just kidding…kind of).

However, it’s important to note that the effects of color psychology can vary depending on a person’s personal experiences and cultural background and that the same color might evoke different emotions in different people. Additionally, the impact of color can also depend on the context in which it is used, and the way it is presented.

So, in the field of marketing and branding, color psychology is considered an important tool in creating effective logos, advertisements, and packaging designs. But it’s not the only factor that should be considered, it’s also important to think about the target audience, brand identity, and competition. Like, you wouldn’t want to use the color black for a children’s toy store, unless you want to give them nightmares.

In conclusion, color psychology is a real field of study, and there is evidence that color can have an impact on human emotions and behavior. However, it’s important to take into account that the effects of color psychology can vary depending on a person’s personal experiences and cultural background and the context in which the color is used.

Logo color meanings

The colors in your logo can affect how people perceive your brand, and as a business owner, you want to make sure that your clients feel all warm and fuzzy inside when they see your logo. And the meanings of colors can help you achieve just that!

First things first, let’s talk about the color blue. Blue is often associated with feelings of trust, dependability, and professionalism. But let’s be real, it’s also the color of the sky and the ocean, so it’s just the color of being chill and taking it easy. That’s why you’ll see a lot of banks and insurance companies using blue in their logos because they want you to trust them with your money just like you trust the ocean to not suddenly rise and swallow you whole.

Then there’s green, the color of money, nature, and envy. Green is often associated with growth, harmony, and freshness. It’s also the color of envy because let’s face it, we all want that extra cash and those luscious green lawns. That’s why you’ll see a lot of environmentally friendly companies and financial institutions using green in their logos.

Next up is the color purple, the color of luxury, elegance, and sophistication. It’s also the color of grapes and royalty, so it’s just the color of being fancy and feeling like a king or queen. That’s why you’ll see a lot of high-end fashion and beauty brands using purple in their logos because they want you to feel like royalty when you buy their products.

Other colors like orange, pink and yellow can also be used in logos but they also have different meanings. Orange is associated with warmth, enthusiasm, and optimism, making it a great choice for companies that want to convey a sense of positivity and energy. Pink is associated with love, compassion, and nurturing, making it a great choice for companies that specialize in relationships or emotional health. Yellow is associated with happiness, positivity, and energy, making it a great choice for companies that want to convey a sense of cheerfulness and optimism.

So, when it comes to logo color meanings, there’s more to it than just picking a pretty color. Each color has its own set of connotations and associations, and it’s important to choose a color that aligns with your company’s values and message. 

freebie-40-feminine-color-palette-roxiehristev.com_q-1.png

40+ feminine color palette guide to inspire your next design

From soft pastels to bold jewel tones, these color combinations will help you communicate your brand’s message and evoke the emotions you desire. Get your hands on this FREE guide and elevate your website design to the next level.

How many colors should be in a logo?

Well, the question of how many colors should be in a logo is a tricky one. But, it’s not just about the number of colors, it’s also about the quality of those colors. I mean, you could have a million colors in your logo, but if they’re all just a bunch of random, garish hues, it’s not gonna do you any good.

Now, some people might say that you should stick to just one or two colors in your logo, but I say why limit yourself? Go wild, go crazy, and add as many colors as you want! As long as they all work together and complement each other, you’re good to go. Just don’t overdo it, because too many colors can be overwhelming and chaotic, kind of like a bag of Skittles or a box of crayons.

The number of colors in a logo depends on the design, the brand identity, and the target audience. Some logos can look great with just one color and others may look good with multiple colors. As long as the colors are well-chosen and complement each other, the number of colors in a logo doesn’t matter.

In conclusion, when it comes to how many colors should be in a logo, the answer is as many or as few as you want, as long as they work together and complement each other. So go forth and create a logo that’s as colorful as a rainbow or as simple as a black-and-white photograph. Just remember, too many colors can be overwhelming and chaotic, so be careful not to overdo it.

What colors should a therapist or a coach use in their logo

When it comes to designing a logo for a therapist or coach, logo color psychology plays a crucial role in evoking the right emotions and associations in potential clients.

Blue is a popular choice for therapists and coaches, as it is often associated with feelings of calm, trust, and dependability. Blue can also convey a sense of professionalism and authority, making it a great choice for a therapist or coach’s logo.

Green is another great choice, as it is associated with growth, harmony, and freshness. This color can evoke feelings of healing and balance, making it an ideal choice for a therapist or coach’s logo.

Purple is also a great option, as it is associated with luxury, elegance, and sophistication. This color can evoke feelings of high-end professionalism and quality service, making it a great choice for a therapist or coach’s logo.

Other colors that can be used for a therapist or coach’s logo are orange, pink, and yellow. Orange is associated with warmth, enthusiasm, and optimism, making it a great choice for a therapist or coach who wants to convey a sense of positivity and energy. Pink is associated with love, compassion, and nurturing, making it a great choice for a therapist or coach who specializes in relationships or emotional health. Yellow is associated with happiness, positivity, and energy, making it a great choice for a therapist or coach who wants to convey a sense of cheerfulness and optimism.

Here are some general color suggestions that align with the industry:

  • Health Coach: green and blue are often associated with health and wellness and can convey a sense of balance, growth, and peace.
  • Life Coach: yellow, blue, and green can convey feelings of positivity, hope, and calmness
  • Psychiatrist: blue can convey feelings of trust, and professionalism, while purple can convey feelings of wisdom and creativity.
  • Psychotherapist: blue and green can convey feelings of calmness and growth, while yellow and orange can evoke feelings of positivity and warmth
  • Spiritual coach: purple and blue is associated with spirituality and can convey feelings of wisdom, creativity, and calmness.
  • Therapist: blue is often associated with trust, calmness, and reliability, while green is associated with growth, balance, and peace.
  • Yoga teacher: green and blue are often associated with balance, calmness, and peace, while yellow and orange can evoke feelings of positivity and warmth.

But it’s not just about the meanings of the colors themselves – it’s also about how they interact with each other. For example, a logo with a blue background and red text might evoke feelings of trust and reliability, while a logo with a red background and blue text might evoke feelings of excitement and energy.

When designing a logo for your business, it’s important to choose colors that convey trust, professionalism, and positivity. Blue, green, purple, orange, pink, and yellow is all great choices that can help to evoke the right emotions and associations in potential clients. It’s also important to consider the context and culture of the target audience and test different color combinations before finalizing a logo.

What colors a therapist or coach shouldn’t use in their logo?

When it comes to logo design, it’s important to choose colors that align with your brand identity and the message you want to convey to your clients. However, certain colors may be less suitable for therapists and coaches to use in their logos.

One color to avoid is black, as it can be associated with feelings of sadness, mourning, or negativity. While black can be elegant and sophisticated, it may not be the best choice for a therapist or coach’s logo as it could give off a somber tone.

Another color to avoid is red, as it can be associated with anger, aggression, and danger. While red can be a powerful and attention-grabbing color, it may not be the best choice for a therapist or coach’s logo as it could give off a confrontational or intense tone.

Another color to consider is brown, as it can be associated with dullness, and seriousness and can appear uninviting. While brown can be associated with natural and earthy tones, it may not be the best choice for a therapist or coach’s logo as it could give off an unapproachable or uninteresting tone.

It’s also important to note that these are generalizations and the way the color is presented, the context, and the personal experiences of the target audience can also play a role in the perception of the color.

In conclusion, when choosing colors for your logo, it’s important to consider the connotations and associations of the colors and how they align with the brand identity and message you want to convey to your clients. It’s best to avoid colors that can be associated with negative emotions or connotations, such as black, red, or brown, which may give off a somber, confrontational, or uninviting tone. Instead, opt for colors that evoke feelings of trust, calmness, positivity, and warmth, such as blue, green, yellow, and orange, which can convey a sense of professionalism, care, and approachability.

Additionally, it’s important to consider the target audience and their cultural background, as different cultures may have different associations with certain colors. For example, in some cultures, white is associated with mourning and death, while in others it’s associated with purity and innocence.

Ultimately, the best approach would be to experiment with different color combinations and see what resonates with your target audience. You can also conduct surveys or do some user testing to gather feedback on which colors are most appealing and effective for your logo. Remember, the logo is an important element of the brand identity, but it’s not the only one. The overall branding strategy and how you present yourself to the audience are equally important.

Conclusion about logo color psychology

We’ve learned that color psychology is a real thing, but it’s not a magic wand that will make you feel a certain way just by looking at a certain color. It’s all about the context, personal experiences, and cultural background. We also talked about the different meanings of colors and how they can be used in logos to evoke different emotions and feelings.

Now, when it comes to therapists and coaches, it’s important to choose colors that align with your brand identity and the message you want to convey to your clients. For example, if you specialize in stress relief and relaxation, you might want to use colors like blue and green in your logo. And if you’re all about positivity and optimism, you might want to use colors like yellow and orange.

But, remember, don’t take this all too seriously. At the end of the day, a logo is just a logo. It’s not going to make or break your business. So, have fun with it, and don’t be afraid to experiment with different colors. Thanks for reading!

Tired of struggling with logo design? Simplify the process with my easy-to-use logo templates. Check the shop here!

Share:

Roxie Hristev - WordPress Designer
Roxie Hristev - WordPress Designer
I love to help women therapists and coaches show who they are through their websites so they can empower more clients with healing abilities. I believe that it should be an easy and affordable process for therapists and coaches to hold space on the Internet.
Load WordPress Sites in as fast as 37ms!

Affiliate Disclosure – Some blog posts and web pages within this site contain affiliate links, which means I may earn a small commission if you click the link then purchase a product or service from the third-party website. For instance, Elementor Pro, Cloudways, and Astra Pro affiliate links. Purchasing a product or service from the links does not increase your purchase cost, but it is a great way to say ‘thanks’ to me if you enjoy my content and find my suggestions helpful. Please note that I only recommend products and services that I have personally used or have thoroughly researched. The recommendations are based on my personal experience and research. 

Read next ↓